Burger King Kid

The Burger King Kid (BK Kid) was designed for the "Tees Your Way" event at the BK Studio. I took Buger King's general "Have it your way" concept and applied it to the character design by creating removable modular elements. After the event, the BK Kid shirt was dubbed "Littlesomething" and was sold by BK Studio on their website for a limited time. Burger King also took BK Kid to a couple more events within the U.S. and later to Singapore.

Character: Burger King Kid

Client: Burger King | Agency: Mess Marketing